It seems that the arrival of new streaming platforms did not go unnoticed by Twitch, and now the Amazon platform will return to a measure that is highly demanded by content creators: 70/30 earnings for streamers. Here we tell you what it is about.
After the “Kick” platform announced a few weeks ago that it would pay 16 USD an hour to all those streamers that he broadcast on his platform with more than 75 constant views (and managed to win many content creators thanks to it), Twitch was forced to fight back, announcing that it will improve streamer earningsreturning the famous 70/30 that had been removed in 2022.
What is 70/30 and how will it benefit smaller streamers on Twitch?
For those who don’t remember, Until September 2022, Twitch offered all its partners a 70/30 revenue split on subscriptions. In other words, for each subscription to a channel, the content creator earned 70% of the profits, while twitch retained 30%.
However, After some changes, the Amazon platform decided to modify this regulation, implementing a 50/50 profit split., that is, 50% for the streamer, and 50% for Twitch itself. This obviously caused quite a stir among content creators, but in the absence of any stable competition, Twitch didn’t give much thought to the claims.
Now, with the growth of new streaming platforms, and the constant demand for salary increases from content creators, Amazon was forced to listen to its own users and It will return the old distribution of profits from the month of October, although with some conditions that we will detail below.
Who will be able to benefit from the new profit split system?
Obviously it’s not all good news, and To be able to count on the famous 70/30 system again, content creators must follow some requirements platform taxes.
- First of all, the streamer must be a Partner of the platformsomething that really is usually achieved quite easily
- Secondly, only those who can benefit from this change will be able to streamers who have 350 monthly subscriptions for 3 consecutive months.
- Regarding this last point, It is worth mentioning that those who use the Amazon Prime subscription will not be counted as a subscription.
- Finally, the maximum profit that can be achieved with this new division is $100,000 per yearso any streamer who exceeds this cap will be excluded.