The words of Activision Blizzard CCO Lulu Cheng They leave Jim Ryan and SIE’s position in the Activision Blizzard case very badly. While regulators in Europe and the United Kingdom at SIE are concerned about users, the latest information provided in a conversation between Lulu Cheng and Tom Warren does not establish the same narrative, and it is that today from his account Twitter shared totally inflammatory information with us.
In response to a tweet from Tom Warren, Lulu explains us like the offer of Xbox to Sony by CoD it’s much better than anything Activision Blizzard has made to date and what are the reasons why Sony does not want to accept these terms. According to the CCO of Activision Blizzard, Jim Ryan himself on February 21 in Brussels would have said “I don’t want a new Call of Duty agreement. I just want to block their merger.”
Microsoft offered Sony (the dominant console leader for well over a decade, with 80% market share) a 10-year agreement on far better terms than Sony would ever get from us.
We’ve also offered Sony guaranteed long-term access to Call of Duty.
But they keep refusing.
— Lulu Cheng Meservey (@lulumeservey) March 8, 2023
Microsoft offered Sony the best possible deal and they still turned it down, categorically emphasizes Activision Blizzard’s CCO
More than a year after the acquisition announcement, discussions about it continue to be disputed both in the FTC, the CMA and the EU, Jim Ryan at the head of SIE is spending all possible ammunition to try to cancel the acquisition in a case that apparently It is already coming to an end and where the balance is much more inclined in favor of Xbox. We hope to see the resolution of the case globally soon and with that start a new era for the countless number of IPs that Activision Blizzard has under its arm and that are currently sleeping.
What makes me most excited that the deal is finally closed are the old IPs that Activision Blizzard currently owns and that could have a revival thanks to Xbox, IPs like Hexen, Black Thorne, Guitar Hero, Tenchu and Pitfall among others, It really costs very little to imagine ID Software developing a Hexen reboot or another studio taking up the torch of what at some point earned the title of video game classic.