Owners PlayStation 5where an update with a new interface was released (it is not yet available here), was pleasantly surprised by an advertisement in the new menu. It was displayed under each game.
As you can see in the images, for example, Space Marine 2 had an advertisement for the first episode of a special video, Final Fantasy VII Remake had reviews from various magazines in the background, and Star Wars Battlefront II had an invitation to EA Play subscription on the occasion of Star Wars of the Day. For Tomb Raider, an advertisement for official merch.
Such advertising, of course caused a stir. The players didn't know what to think. In some cases, it was actually advertising. In others, about notifications about interesting content, or news about a specific game. The players would probably be able to digest that.
Sony did not respond to inquisitive questions. Instead, she explained that it was a technical error related to the PS5 official news feature. Then she put everything back to its original state.