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While we see that an open war against microtransactions in video games has been started by Europe, it does not seem that this affects some companies too much. In fact, Las The numbers raised by Diablo IV microtransactions are spectacular, causing Blizzard to raise more than 660 million dollars. In the particular case of Diablo IV, would have managed to overcome the figure of 150 million dollars.
The medium Gamespressure has exposed an image featuring the achievements of one of Blizzard's employees, where he boasts of having managed to break all fundraising records. The employee in question is the senior product manager Harrison Froeschke.
Diablo IV's microtransactions have earned them over $150 million. A profitable business like few others.
As seen on Froeschke's profile, he has been in charge of the store's cosmetic item monetization strategy, as well as being responsible for managing pricing, bundle deals, custom discounts, and Diablo IV roadmap planning. With this, he boasts of having generated more than 150 million dollars in microtransactions throughout the game's lifespan. Additionally, Froeschke cites that “They executed every step of the game’s sales from pre-order to the first expansion, collaborating with other teams, resulting in over $1 billion in total lifetime revenue”.
These are spectacular figures, which show that Diablo IV has been a game that has been a success. Good for the critics, for the users themselves and, obviously, for the profitability that it is managing to obtain economically. Much of this may be related to its arrival at Game Pass, because a game that is offered as a service and has the quality of Diablo IV, guarantees that users can fully enjoy it and may want to take advantage of the store's promotions, where a microtransaction plan is being carried out that is being very profitable.
The media points out that, since this information was released, access to said profile has been blocked. And it doesn't seem to be the time or the publicity that any game really needs. From the companies involved, Blizzard, Activision or Microsoft, They wanted to respond to these statements which, however, have been immortalized by the haste of some journalists who have seen an important vein of gold in this information. These are figures that offer clear information about user behavior and formulas for how video games can be made profitable in an always controversial practice.
Diablo IV Season 5: Infernal Hordes Review – A Necessary Appetizer Before Vessel of Hatred
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Now, we do not know if part of this content program includes content as would be the DLC, Vessel of Hatred. An expansion that many have been waiting for for a long time and Coming on October 8th, along with a very important update, as part of the new season.