The fourth season of The Boys has included a pretty funny gag in one of its latest episodes. The superhero series parodied the cinema of the same genre with a conference in the purest Disney style with D23, where it presented more than 10 phases of the Vought cinematographic universe, in addition to including new technologies that, paradoxically, Amazon had proposed to the show.
Through his personal Twitter account, Eric Kripke, showrunner of the series, revealed that Amazon suggested adding virtual advertising placements in the new episodes to attract its audience. However, they rejected the proposal and instead made a joke about it.
“You know, custom digital product placement is a real thing, guys. Amazon approached us about it for The Boys, we said no thanks, but we'll definitely make a joke about it in season 4. So we did.”
Instead of using this technology within the series, they created a rather funny moment in episode five of the fourth season, where A-Train explains, with racist overtones, that this technology was going to be compatible with the audience that watched the shows and movies. produced by Vought International.
Of course, The Boys remains one of those rare series that can laugh at the company that finances it. Still, the company benefits more than it suffers, as it proves capable of laughing at itself. However, certain concepts that directly affect Amazon are likely to remain taboo in any of its series.
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