Hi-Fi Rush is sweeping this first month of 2023. Microsoft wanted to start the year with a bang and it seems that choosing this game for it has been a great decision, since it has become, without a doubt, the game of the moment. Everyone is talking about Hi-Fi Rush, and even its ratings on Steam are absolutely outstanding.
Now, its director John Johanas has been interviewed by IGN magazine, and has given information about some of the most discussed aspects of the game. Among other things, the surprise launch of the game, which has caught the attention of all users.
Hi-Fi Rush was launched by surprise due to a marketing decision
Johanas explained the following during the interview:
If you’re going to ask someone to buy something unknown, you’re probably going to be met with a lot of skepticism, but the fact that Game Pass exists allows people to basically enjoy what you would say is a demo. But it’s not a demo, it’s the full game. They can play and almost naturally talk about the game, talk to their friends, tell them how great it is. That’s what we expected, because internally we knew it was something special.” “Some people had played it and talked about it with others [colegas]. They would say: ‘Have you seen the game they are playing? There’s a kind of viral positivity just playing it, and Game Pass seemed like an excellent opportunity to me so something… would lose that skepticism immediately just by playing it and have people talk about it.”
A legendary movie inspired the opening scene of Hi-Fi Rush
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And without a doubt, it seems that the decision to release it without any prior marketing has been the right one. Hi-Fi Rush is available on Xbox Series X/S and Microsoft Windows. In addition, it is part of the Xbox and PC Game Pass catalog.