The mobile gaming market is set to shrink this year for the first time since the dawn of the smartphone era, as the ever-expanding sector is hit by rising advertising costs, declining spending of consumers and the end of player engagement.
Since Nokia’s Snake, there have been mobile games. In 2008 began a period of more than ten years of exceptional expansion, growing to become a market of 100,000 million dollars that today generates more than half of the global revenues of the gaming industry.
A game stats provider called Newzoo projects sales to fall 6.4% this year to $92.2bn, but the mobile market will expand 7.3% last year and 25.6% in 2023. , when consumers’ appetite for virtual entertainment increases.
Another research group, Ampere Analysis, last month lowered its forecast to a decline of 6.4 percent, or $6 billion, from 2023, driven by weakness in the world’s biggest gaming markets, the US. ., China and Japan. Ampere described it as a “wake-up call for the sector”.
Some of the world’s biggest mobile games have seen revenue from purchases of extra in-game materials, virtual outfits or in-game currency drop by 15 to 20 percent, according to three senior industry officials.
Does the fall in mobile games affect online casinos?
The decrease in the consumption of mobile games is only an assumption, as several studies have already shown for the coming years. Nobody prohibits the enjoyment of games on online platforms and PCs have more and more availability of many games at a good price. But with that being said, mobile gaming devices will continue to be popular because you can game anywhere that way.
In any case, mobile devices will continue to be popular when it comes to enjoying online entertainment on the go. This is exactly the case in Argentina. Right now in this country there are many online games or even sports betting. Quinela is especially popular.
Before playing, logically, you must first understand how to play the pool. The quiniela is a popular form of sports betting in Argentina that consists of predicting the results of soccer matches. It is offered by several bookmakers. Players can place bets on various results, such as the result at half time and at the end of the match, the winning team and the total number of goals scored.
For this type of activity, as for others, mobile applications will undoubtedly be relevant.
Growth of new game genres
In recent years, the puzzle game genre has undergone many changes. The latest trend in the mobile gaming market, embraced by all top-of-the-line match-3 puzzle games, is to add different layers to the core of the game.
We see it in games like Homescapes, Gardenscapes, Clockmaker, and even new hit puzzle games like Project Makeover, all of which have meta-layers of fashion, decor, and narrative.
It is the result of market saturation. Since it’s hard to get noticed in the tic tac toe subgenre and beat giants like Candy Crushdevelopers add new and exciting elements to their games.
Also, this strategy allows developers to appeal to a wider audience. So, instead of just targeting match-3 players, metadata puzzle games can appeal to players interested in design, fashion, or even storytelling games.
More in-game purchases expected
Subscriptions have become very common among mobile games, especially among the top-grossing games as users spend a lot of time on them. We expect more and more games to offer subscriptions as a monetization model, so this is a noteworthy mobile gaming market trend.
However, it’s important to note that subscriptions are often an additional monetization model and are most often used in conjunction with in-app purchases. Another option is that more and more IAP game developers have started to adopt in-game ads. Not only do they serve as an additional source of income, but they can also drive in-app purchases. This is something that is still under testing and it is expected to see it work in the future.