Next to the Series X or PS5, the Series S is a toaster. But not because of power but because Microsoft wants to have breakfast with warm bread. Read the details, in this note!
The Xbox Series S arrived in late 2020 as the smaller sibling to the Series X, offering gamers a cheap alternative to the next generation where a couple of specifications and hardware points were sacrificed in exchange for paying $300 USD instead of the $500 that the other one cost. The console found enormous success despite many criticizing its minor features and deriding that it “was a toaster” by comparison. It looks like someone at Microsoft took note, and half out of a joke, half out of resentment but 100% out of genius, they literally did just that.
According to the French site Xbox SquadMicrosoft prepares the launch of a toaster in the shape of a xbox series s, which adapts the design of the console to a next-gen toaster. The brand already played with similar ideas when it created an Xbox Series X freezer.
This toaster, a fully official product sold by Microsoft, will reportedly cost $60 (less than a new game!) and will have modes for toast, bagels, and defrost. In addition, it will have a removable lid to clean the bread crumbs.
The design idea is very much like Nintoaster, the NES console modded to have a toaster-shaped casing, but it’s actually part of Microsoft’s plan to release merchandising for Xbox during the months that follow. Among the products that will be manufactured will be ramen bowls, boxes, clothing, and more.
If Microsoft’s strategy is, as it has been implying since it started buying studios to bolster Game Pass, to become a lifestyle and services brand before anything else, the toaster idea is simply adorable.