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There are very defeatist predictions about how the evolution of AI may affect the working lives of many professionals. In the video game environment, there is talk about how development tools can improve, but speculation always goes further. The CEO of Take Two has spoken out about the risk that the use of AI will lead to layoffs and, as he has reacted, he seems confident that this will not be as they are arguing.
In fact, he states that “It's the stupidest thing I've ever heard.” ensuring that while the games industry has access to tools that make development more efficient, The first thing will be to reduce the cost of creating games, which has increased astronomically in recent times.
Zelnick on the risk that the use of AI causes layoffs, ruling out that possibility and delving into its advantages
In the TD Cowen lecture, Strauss Zelnick rejected these omens about the risk that the use of AI will cause layoffs. We see enormous development timelines, with a lot of capital at stake and huge budgets that turn each game into a lottery. Games are also becoming more complex and the use of this AI can «allow reaching new limits» in the industry. That is to say, for Zelnick, as we have seen in other executives of companies such as Electronic Arts, he believes that the use of this technology is to advance and improve, not to replace.
It will allow us to do a lot of things more efficiently, so we will focus our attention on other things, and those other things will probably still be laborious and expensive.
With this, he assumes that “I don't believe for a minute that generative AI is going to reduce employment,” and gives a curious example of how an AI can do the job of a person when they are going to buy a product. However, the client must know how that type of technology works. It is support, it is support, but it may also be support for a worker who can offer a more efficient service to a customer who needs help. That there may be a need for replacement in certain areas is an inherent part of the evolution of any industry, but assuming a replacement is something that It seems impossible to conceive in most aspects.
As he comments, “I'm in a WhatsApp conversation with a group of Silicon Valley CEOs, and the consensus is that 'AI will leave us all unemployed.'” But his response, and his opinion on the matter, is that this statement is “It's the stupidest thing I've ever heard.” since for him, «The story of productivity tools is that they increase employment. They increase value, increase performance, improve growth »concluding that “all these things will happen”. So if now to get a new generation product is leading many studios to risk hundreds of thousands of dollars, those deadlines can be shortened and that bill reduced, so that games continue to evolve and offer products that are more profitable. easily, avoiding study closures due to their lack of profitability.
“There will be more announcements in due time,” comments the CEO of Take Two to justify why GTA 6 has not been confirmed on PC
we arexbox.com
Technology should not always be seen as a threat, and seeing the situation we live in now where each launch is evaluated as a risk of economic failure that causes major problems, that may be less likely if AI technology is properly applied. What do you think about this possibility? Will this technology be used properly?