You are calmly watching a Euro 2024 qualifying match and suddenly you realize that the billboards that you never pay attention to have a very juicy message. That is what has happened to the viewers of the England-North Macedonia played yesterday at Old Traffordthe stadium of Manchester United.
All the fans present on the field, both those who followed the game on television, were able to see how an advertising campaign appeared for a few moments on said billboards. The most curious thing of all is that it was not just any promotion, but completely free codes to enjoy Xbox Game Pass.
This has been confirmed by Samuel Bateman, head of marketing for Xbox in the United Kingdom. Have been hundreds of codes that have been given away throughout the match, although by now it is most likely that they have all flown.
If you are watching England-North Macedonia on the pitch or on TV. Wait for the billboards for Xbox – we’re giving away hundreds of Game Pass codes for fans to play FIFA 23 (and all other games)
Since the campaign was related to FIFA 23, in a very obvious way, it must be taken into account that are Ultimate level subscriptions those that have been given away. This is because if we want access to the Electronic Arts title, it is necessary to have EA Play, a platform that is available only if you are a subscriber of the highest category.
In addition, in this way it is guaranteed to play on Xbox One, Xbox Series X / S, PC and through Xbox Cloud Gaming. What has not been clear is how long we are talking about for the subscription, but in any case it is a gift and one of the most curious promotional methods of recent times.
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