A good deal of money has been spent Microsoft with the purchase of Activision Blizzard. Nothing more and nothing less than 69,000 million dollars for an agreement that right now is hanging by a thread in the United States and that is under scrutiny in the United Kingdom. Still, the tech company is holding back on acquisitions.
As pointed out by Reuters, the CEO Satya Nadella has Netflix on his shopping list for 2023, which would lead to taking home the giant of streaming series and movies. The truth is that there is already a harmony between the two companies in recent times, since Microsoft has agreed that Netflix is one of its advertising partners for a new subscription service.
Secondly, Brad Smith serves as both the president of Microsoft and a member of the board of directors of the online leisure platform, which has recently expanded into the field of video games. What is the objective of such a commercial movement? The most obvious aims to offer content in which the streaming of series and movies is aligned with that of video games in a winning combination.
In addition, from the medium they point out that a purchase of these characteristics would more easily pass the regulatory filters of Europe and the United States. Of course, none of the companies has ruled on the matter and we are far from seeing how much it would cost to buy Netflix. Of course, Microsoft does not have liquidity problems, because in recent years has acquired LinkedIn for 26,000 million dollars and with Nuance for 20,000 million dollars, for example.