Microsft ensures that Call of Duty is unable to harm the competitiveness of Playstation.
While the reports of the CMA (Competition and Markets Authority) of the United Kingdom assured in its last report that until 15% of Call of Duty players on PlayStation would switch consoles If the Activision game came out only on Xbox, those from Redmonmd assure for their part that very few players would change platforms just for Call of Duty. According to Microsoft numbers, this figure would be much lower than that provided by the British organization, only 3% of players.
Rima Alaily, corporate vice president of Microsoft’s Competition Law Group, recently asserted that Xbox commissioned a YouGov survey during the past month of January and discovered that only 3% of all Call of Duty players on PlayStation would be willing to switch to Xbox if the Activision game became exclusive to the green platform tomorrow. The executive reiterates again that Microsoft’s plans do not go through making Call of Duty exclusive Xbox, “it doesn’t make business sense”Alaily says.
Microsoft insists, Call of Duty would not be exclusive to Xbox
Based on these evidences, Alaily assures Axios that Call of Duty is “too small to hurt Sony’s ability to compete and too small to make a retention strategy profitable for Xbox.” According to the CMA report, around 15% of Call of Duty players who played more than 10 hours or spent more than $100 During last year.
For its part, the CMA’s final response is expected for the next April 26, ten days after the deadline that the European Commission also set for a final decision on this agreement between Microsoft and Activision Blizzard. The recent agreements signed with Nintendo and Nvidia could finally tip the balance on the part of Redmond, although it will be necessary to finally see what the official organizations decide. Microsoft would have to pay a millionaire figure compensation if he fails to close the agreement before this summer.