Although it is not the first time that it has been talked about
Right now we can say that Nintendo is the oldest company that continues to offer consoles, and it is still more alive than ever. It has been presumed dead many times, especially after high-profile failures like Wii U, but it always ends up rising from the ashes. This is precisely the case you are in right now, with a console like Nintendo Switch that has become one of the best-selling in historythanks in large part to its excellent catalog. Even so, it is still one of the three large companies that manufacture hardware, and therefore many place it in the so-called console war, but the truth is that this Japanese company has tried to distance itself on many occasions.
In Microsoft's trial against the FTC for the purchase of Activision Blizzard, the fact that Nintendo plays in a different market was discussed, and therefore It is very far from the console warbut now it has been Shigeru Miyamoto himself, Nintendo's current creative council, and one of its most important figures.
He recently gave an interview to the renowned Japanese magazine Famitsu, in which he talked mainly about the new Nintendo Museum. In it he talks about how when you enter this exhibition you will notice that Nintendo has always followed its own pathleaving aside the console war and other absurd disputes.
“I think the most important thing is that people of three generations come to this museum and think: 'Nintendo is a company that is not related to the rival video game creators that are often said, nor to the new cutting-edge technology.'”
Miyamoto is partly right.
If we only focus on today we can say that Nintendo is absolutely right. 'Nintendo Switch does not compete in the same market as PS5 or Xbox Seriesbut in the past there were times when he tried to compete, and failed to do so. Simply take a look at Gamecube, a fairly powerful console but that failed to surpass its competitors, becoming a relative failure for the company.
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