The purchase of Activision Blizzard is once again the focus of intense news, especially after the recent information about the CMA and the agreement by Microsoft. Extracting the information from official documents, at Microsoft they consider that Separating Call of Duty from Activision Blizzard would have serious negative effects on the development of the competition, as it would prevent the Call of Duty franchise from achieving key objectives.
In addition, one of Microsoft’s key objectives is to gain a foothold in the mobile sector, and Separating Activision from Call of Duty would be a huge setback in building an idea and a platform that can stand up to the Google and Apple duopoly.
Separating Call of Duty from Activision Blizzard is something that Microsoft is not considering despite the insinuations of the CMA
A divestment or separation of Activision Blizzard from Call of Duty It is something that does not arise from Microsoft. A supposed separation would include a total or partial divestment of the following titles, which in particular, would represent the largest part of the assets for Microsoft:
- call of duty mobile
- Call of Duty Warzone Mobile
- Devil Immortal
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The technical knowledge and talent to develop mobile versions of these games is provided by Activision itself, and separate these projects would result in a negative impact both for the companies and for the titles themselves. Therefore it would not be profitable to separate Call of Duty from Activision Blizzard.
That is why the exclusion of these mobile games from the divestment perimeter would not be feasible, and for this Microsoft provides some compelling reasons in which it supports its argument. Below are a series of official reasons why this type of divestment is discouraged for some of these titles.
- CoD Mobile was developed and is owned by TiMi Studios, a subsidiary of Chinese tech giant Tencent. Therefore, any spin off of the game is expected to be phased out over time outside of China after the launch of Warzone Mobile, which is scheduled to arrive by the end of 2023.
- Diablo Immortal was released in June 2022 by Blizzard on PC and mobile and was co-developed with NetEase. The mobile and PC versions of the games and their crossplay and progression between both versions, make both versions of the game technically and commercially linked.
The CMA proposed to limit the impact that Activision Blizzard could have on the Call of Duty franchise, and in fact there was talk of the possibility of separating the company from the saga, something that has not ended up happening. All this were mere insinuations and in the end it has been seen that There has been no intention on the part of Microsoft to separate Call of Duty from Activision BlizzardIt’s more about prioritizing your mobile market. As you are always invited to comment what you think about it, we read you without fail.