At this point, no one is surprised to learn that the digital market for video games is gaining ground on the physical one by leaps and bounds and that, of course, has consequences. Now we have known that Ubisoft will close distribution centers in Europe due to the downward physical marketaccording to a rumor shared in the Resetera forums and echoed by the portal Insider Gaming. This is a user of the aforementioned website who claims to have received an email from Ubisoft commenting on the end of Ubisoft Benelux. This is what the e-mail says that, yes, the French company has not yet publicly confirmed, so take it for what it still is, a rumor.
“As we all know, the market is constantly evolving and as an organization we need to keep up. At this time, Ubisoft is facing several challenges due to external factors, such as the decrease in sales volume of physical games in favor of digital sales, the centralization of marketing through the digitization of all our communication channels, the shift from large retail releases to free-to-play, mobile games and seasonal and minor games. To meet the challenges of the future, Ubisoft’s management has decided to close a number of subsidiaries in Europe. Unfortunately, the entity Ubisoft Benelux is subject to planned closure and most employees effective April 1, 2023 will be laid off. Due to the shutdown, Ubisoft BV will fully outsource the current distribution of physical games in the Benelux to a distributor to be announced at a later stage.”
As we mentioned, still there is no official confirmation and public information from Ubisoft in this regard, so we will have to continue waiting to find out how much is true, especially with regard to the immediacy of the decision, for which less than a month would remain. Meanwhile, Ubisoft is not going through a good moment in terms of its developments either, with the recent Beyond Good and Evil 2 director outing.