In 2023, the legendary Larry Hryb, known by his nom de guerre as Major Nelson, left behind 20 years as the visible face of Xbox to begin a new chapter in his life. Now we know what his next mission is, and it is not easy at all: rebuilding Unity's image after the disaster left by John Riccitiello.
A complex and terribly delicate movement: Hryb goes from an Xbox in its decisive moment and about to deploy all the power of Activision Blizzard to a Unity that was overwhelmed after implementing a rate plan for its engine and tools that for many studios made it completely its activity unsustainable. In any case Major Nelson is not just anyone.
For two decades, Larry Hryb has been in charge of presenting the new monthly Xbox games from the official unboxings of the new consoles and, in general, has served as a liaison between Microsoft's video game division and the gaming community. A role that, no matter how you look at it, has been absolutely decisive. His new role, announced from his social networks, will not be very different.
“I'm thrilled to announce that I'm joining the community team at Unity! Having built a long history as a developer advocate on Xbox, I'm excited to collaborate with developers again, leveraging our collective creativity to shape the future of gaming.” games and experiences in real time. Let's make the magic happen!”
His former Xbox colleagues were quick to congratulate him on the step taken, even though what lies ahead is a real mountain: rebuilding Unity's image is not going to be easy. Above all, when in January of this same year he found himself in the position of firing a quarter of his staff. But one thing is clear, with Riccitiello out of the game since the end of last year things promise to be somewhat easier.
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