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The Asian market has always been a tricky place for Xbox. While the company looked like it was making a move into a niche dominated by Nintendo and Sony during the Xbox 360 generation, things took a major hit during the Xbox One era. However, with Xbox Series X|S and Xbox Game Pass, it looks like the market is on track to move into a niche market dominated by Nintendo and Sony. the situation has changed considerablyor at least that is what the company has assured.
During the Tokyo Game Show conference that is taking place right now, Phil Spencer has confirmed that right now The Asian Xbox market is going through its best moment. The Xbox CEO wanted to address these words to the platform's Asian fans right at the start of the conference, assuring that there have never been so many Xbox players on the continent.
Asian Xbox market is at its best, with more players than ever
Although we could make the mistake of thinking that we are only talking about a specific platform, the truth is that Phil Spencer has clarified that he was referring to all the platforms that are currently part of the Xbox ecosystem, such as Xbox Series X|S, PC and xCloud. Despite the price increase of Xbox in Japan, it seems that things are not going all that badly in this territory.
This year, there are more people playing Xbox across all devices in Asia than ever before. We’ve seen the highest number of Xbox console gamers in the region to date.
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But what Spencer has made clear is that this is the occasion in which they have experienced the highest increase in players on Xbox consoles since the company arrived on the continent. This will not only translate into an increase in the company's business, but will have a direct influence on the games that will arrive from that territory, such as for example will happen with Final Fantasy.