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Since the arrival of Xbox Game Pass on the market, the influence it has had on the industry has been truly considerable, to the point that its main competitor, Sony, has ended up imitating the same model to try to fight against a difference that could even be (and still is) a reason for purchase. However, for quite some time there has been a fear that the Microsoft service suffers the same fate as other streaming services, and that it produces losses that end up making it unsustainable.
However, Phil Spencer has wanted to reassure people on this aspect, and has ensured that Xbox Game Pass will not become Netflixdue to the direct comparison of the video-on-demand service that is currently experiencing really difficult times, something that is exemplified by the rise in prices, the cancellation of series or the elimination of the possibility of sharing an account between users.
“Xbox Game Pass will not become Netflix”
It was in The Guardian where Spencer spoke about this, being urged to point out the main differences that exist between the nature of the video game subscription and other subscriptions, such as music or movies. “Look at the statistics. The number of games on Game Pass compared to the number of videos on Netflix is very different. I think we will have between 300 and 400 titles. It’s a lot, but we’re not trying to overwhelm consumers. When we receive negative opinions about the service is when the quality is not what people expected».
Microsoft talks about the possible increase in the price of Xbox Game Pass if they are made with Activision Blizzard, and everything is positive for the user
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In addition, the head and CEO of Xbox, at least for the moment, has indicated that Microsoft’s strategy is to follow that same strategy. Trying to add content while another already present in the service is coming out, to try not to overwhelm the player. Likewise, the objective is to offer quality over quantity, something that does not happen in services like Netflix.
On the other hand, Spencer says that the great strength of Xbox Game Pass comes from allowing players to “try something they’ve never tried before”Besides being a breath of fresh air for developers, since it allows them to create something different, thanks to the investment that Microsoft previously makes to have their title in the service. Therefore, and based on Spencer’s words, it seems clear that Xbox Game Pass will not become Netflix, since the business focus is different and it seems to be quite clear by the Xbox leaders.