The online gaming platform, Roblox, shared a new regulation to allow creators to generate content specifically for users over 17 years of age. This will allow them to have new opportunities to increase “participation and profit”.
Roblox is an online gaming platform for all ages. While there are sometimes issues with content that is available to minors, the company wants its users to go online and discover a “wide range of relevant, engaging and age-appropriate experiences”. That is why Roblox announced that they will allow creators to fairly create content specifically for people over the age of 17.
According to what he shared Manuel Bronstein, product manager of Robloxin a official publication, The fastest growing age group on the platform is 17-24 years old. In 2022, 38% of their daily active users were 17 or older, and to keep those users entertained, they will now be able to consume and create content (with “more violence, blood or crude humor” than usual.) for this audience.
“We want to Roblox simulate and even go beyond what is possible in the real world. For example, when a family attends a sporting event, there is something at the stadium for everyone to do. But some of these areas may be out of reach for young people. However, as they grow, they will be able to access those areas and we want to replicate that dynamic in Roblox”explained bronstein on the blog.
However, these experiences for people over 17 years of age must comply with the safety and civility standards of the platform. And, for this to be respected, Roblox will implement comprehensive security and moderation tools. One of them is the age verification, where you not only have to mark that you are older, but you must also upload a selfie and a photo of your government-issued ID. In addition to clarifying that with this approach they provide “greater confidence in the age and identity of people”, Roblox He also mentioned that, in the future, they may add new age verification methods.
These new experiences for users 17 and older are not only about immersing them in activities that resonate with them, but also about giving content creators a helping hand and tapping into the audience.”fastest growing” in Roblox. This will allow them to havenew opportunities to increase participation and potential earnings”as explained bronstein in the post.
The platform also announced that they are updating their Guide for parents and caregivers of Roblox for “provide safety tips for families” and restrict children’s access to certain experiences. But this is not all. Regarding the moderation and community standards of the platform, the company clarified that they are also updating them to take into account the appropriate content for people over 17 years of age.
Starting this week, eligible creators can now start creating experiences for people ages 17 and up. “We want those experiences to be safe and civil, high-quality, engaging, and make the most of the potential of old content. In the coming weeks, eligible users will begin to see these new experiences. As always, as we innovate, we keep safety in mind. We can’t wait to see what our community builds.”ended the ad.