SEGA could increase its involvement in the mobile video game market significantly.
The purchase and sale of video game studios continues to be the order of the day. As Microsoft touts its purchase of Activision Blizzard, The Wall Street Journal is now reporting on the possibility that SEGA closes an agreement to acquire the creators of Angry Birds, Rovio Entertainment, for around a billion dollars.
If everything continues on the right path, it will be next week when the agreement is signed. However, this is not the first time that the study has almost ended up being acquired by another company. Earlier this year, there were talks for Playtika Holding Corp., based in Israel, will buy Rovio Entertainment for more than 800 million dollars. After the retreat carried out in March, it seems that SEGA will now be the buyer.
In recent years, SEGA has already increased its ambition in the video game market by acquiring Atlus, Creative Assembly or Relic Entertainment, although acquiring Rovio would now mean that the Japanese company would have a lot of weight in the mobile video game market, where Rovio stands out. for all his titles in the Angry Birds saga. Which What is unknown now is whether SEGA would leave its sagas in the hands of Rovio to offer new experiences for mobile phones.
Sega statement on this: “No formal decision has been made regarding a deal. Sega continues to consider how to best enhance its corporate value.” https://t.co/8DIvlaxUvX
— Stephen Totilo (@stephentotilo) April 15, 2023
For now, SEGA has issued a brief statement clarifying that is evaluating how to improve its corporate valuealthough “no formal decision has been made regarding the deal“rumored.
SEGA’s Greatest Hits
Recently, SEGA reviewed its most successful sagas announcing that the Sonic franchise exceeded 1.5 billion sales and downloads. However, it is unknown to what extent they are studying how to face a future in which the mobile market has gained ground, where they have tried their luck with sonic bashwhich surpassed 500 million downloads in 2021, while Sonic Forces: Speed Battle surpassed 94 million in April 2022.
Will Rovio end up being part of SEGA to take a new direction? Will Angry Birds join other of its sagas?