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During the day yesterday, a piece of news appeared that although it does not seem to have made much noise, it will be of great importance for the industry in the future. Phil Spencer confirmed in an interview that, if the purchase of Activision Blizzard is certified, Xbox will jump into the mobile market with Xbox Mobile Platformits own App Store that would take Android and iOS devices to try to deal with the duopoly formed by Google and Apple within this market.
As I said, the news has gone a bit under the radar for some users, but not for people in the industry. Without going any further, the CEO of Epic Games, Tim Sweeney, has celebrated the newsensuring that the possible expansion of Xbox to the mobile market “it’s great news”in order to be able to compete in a real way against Android and iOS.
Microsoft launching mobile app stores to compete with the iOS App Store and Google Play Store is huge news, and highlights that today’s PC stores from Microsoft, Valve, and Epic are tomorrow’s leading contenders to expand to mobile. https://t.co/6yVcxQdaON
—Tim Sweeney (@TimSweeneyEpic) March 20, 2023
Tim Sweeney celebrates the possible creation of the Xbox Mobile Platform
It must be remembered that Sweeney has been a great objector against the dominance that both Google and Apple currently have in the mobile market, being a crucial part of the European Union’s decision that, in the future, both companies must agree to have Stores from other companies in its different operating systems, thus favoring competition within the mobile market, something in which Microsoft supported Epic Games from the outset.
Microsoft’s launch of mobile app stores to compete with the iOS App Store and Google Play Store is great news and highlights that today’s PC stores from Microsoft, Valve and Epic are tomorrow’s top contenders for expanding to mobile devices. mobile.
In this way, Sweeney’s wish and the demands the company made in its lawsuit against Apple would finally become a reality. In fact, the CEO of Epic Games assures in his publication that “Microsoft, Valve and Epic are the main contenders of tomorrow to expand to mobile devices”highlighting the figure of the three market leaders in PC.
For now, you will have to wait until March 2024 at the earliest so that this Xbox Mobile Platform becomes a reality. But there is no doubt that the creation of this new store, as well as the possible arrival of something similar by Epic and Valve, could cause a complete change in the bases of the mobile market.