Opinions change, but the numbers don’t lie: Microsoft has admitted that Xbox has lost the console war putting not so revealing data on the table: of the three large families of consoles, Xbox is the third with a share of 21% against PlayStation and Nintendo. Logically, these statements -without hot cloths- obey a very specific context. More specifically, the process that will legitimize or block the purchase of Activision Blizzard.
After the intervention of the FTC of the United States, paralyzing the acquisition in view of the deadline set for July, the process goes through the direct intervention of Microsoft, Activision Blizzard and other agents (including jim ryan of Sony and, by extension, PlayStation in a telematic way) to reach the definitive conclusions. At stake, one of the largest video game companies in history, games of the caliber of Call of Duty and Diablo and 68.7 billion dollars.
A determining process for the future of the videogame industry whose minute-by-minute follow-up by Tom Warren, in The Verge , has left us very revealing statements by all parties involved. Including statements by Ryan emphatically assuring that Sony already took it for granted that Call of Duty would continue to appear on the PlayStation.
Xbox has lost the console war, or at least it is in last position and Microsoft is using it as an argument to consider the purchase. And what about Nintendo Switch? Well, including it is a matter of debate in the process itself.
If Xbox is the third… Who is the number 1?
The presence of the third in contention and the system currently on track to become the best-selling game console in history in this succession of procedures, statements and evidence is ambiguous since, despite the fact that Microsoft is interested in taking them into account, the FTC itself considers that the debate should focus solely between Xbox and PlayStation. And the same applies to the PC
The reasons for not including Switch or PC video games? The lawyer james weingarten The FTC asserts that Nintendo’s market or desktop systems are not part of the ninth generation based on pricing and other circumstances.
However, and going beyond what was argued in the game, since before the generational change and even Activision’s purchase intentions, Microsoft began a process by which Xbox would not be just a machine, but a video game ecosystem that encompasses PC with Windows, mobile phones and currently almost any machine capable of connecting to the Internet with browsers.
PS5 is ahead of Xbox, but Sony has started to make a move
All in all, and despite the fact that the presence of Xbox in the world market has always been in the shadow of that of PlayStation, it is also true that Microsoft started the session showing emails that alluded to the presence of the heated fans of PlayStation (in other words, everything is said) and its impact on the panorama and in the face of the brand.
Will this class of shares unlock a purchase that has been choking on everyone involved since January 2022? For now Jim Ryan is already ahead of events and ensures that, if it occurs, they will stop offering information to Activision Blizzard about PS6.
The question now asks itself: will it achieve Blizzard’s purchase of Activision Blizzard? reposition xbox. The only thing we know is that from very soon we will have the answer and that Sony is already taking measures to avoid a possible exodus of users. Meanwhile, Xbox Game Studios plans to bring Call of Duty to more systems like Nintendo Switch. And that doesn’t favor PlayStation either,
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