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There has been a lot of talk lately about Microsoft’s marketing deficiencies with the Xbox gaming division. This is a widespread view, not only in Spain, where since the days of Xbox 360 there has been a decline in investment and activitybut also in other countries. And it is that those of Phil Spencer have a very particular way of executing their promotion plans, more linked to the social than to the purely advertising.
Of course, the brand does not miss an event, whether in person or digital, and also takes the opportunity to make its own in the form of “FanFest” and “Showcase” from time to time. And while this helps fans connect with the brand and get to know the company’s senior staff better, always very close, it clashes head-on with what other studios and publishers do, which is product marketing. more aggressive with advertising campaigns on television, vehicles and public areas.
Redfall campaign can be seen in the Sydney underground
Within the release schedule for Xbox for the first semester, we have had titles such as Hi-Fi RUSH, Age of Empires II: Definitive Edition or Minecraft Legends, which will accompany the most important of this period, and that is none other than Redfall, of which we have already offered you our first impressions and very soon our complete analysis.
While May 2 arrives, which is the final date on which the launch of Redfall will take place, and barely two weeks after it, Microsoft’s marketing deployment has surprised Sydney passers-by, letting itself be seen in the subway walls and stairs. The Arkane Austin and Bethesda Softworks (Xbox Game Studios) game is being promoted in this way in that city, as you can see in the following photographs that were taken by a fan last weekend.
Redfall is coming to Xbox and PC next may 2 offering an experience full of nuances between the everyday and the extraordinary. From the once bustling city center and haunted forest to the battered waterfront, in its open world you will fight your way through cult detachments and otherworldly psychic spaces as you piece together its myriad mysteries. Of course it will be available since the first day in the Xbox Game Pass catalog.