The Motorola 312 Labs is the team dedicated to finding the future of innovation for the company. We tell you everything you need to know about this group here!
In the year 2021 Motorola announced the creation of his group 312 Labs, a team that is dedicated to researching the market to discover what innovations the company can implement both in the near and distant future. They work closely with the product development group, but their main purpose is very different.
Motorola 312 Labs it is not a physical laboratory, although the name may confuse us. It’s actually a global internal team within the company with the goal of innovating for the future. It is made up of a group of global experts in research, design and engineering who are focused on the development of pioneering products. The intention of Motorola 312 Labs is to solve users’ problems by exploring the unknown and turning conceptual ideas into reality.
The headquarters of this team is located in Chicago, Ill. and the 312 refers to the prefix of the telephone numbers of that city of USA. However, the group is made up of employees from all over the world, including United States, Brazil, China and India. In creating the team, the leaders focused primarily on bringing in members from all backgrounds, disciplines, and geographies to ensure diversity in ideas and results across the organization.
Some of the innovations they created in Motorola 312 Labs were the unbreakable screens, the moto mods and the razr folding. Currently, they are focused on researching key things like the connected ecosystem of the future, the evolution of the metaverse, the exploration of new and unique mobile and wearable designs, the advancement of displays, and augmented reality and virtual reality technologies.
From 2021the group presented to the world two unique designs, which are the neckband 5G XR and the concept of rollable smartphone. The former allows users to display content on screens that are more immersive to their surroundings, while offering better portability, longer life, and an improved user experience. And in 2022presented the concept of the rollable smartphone, which offers a 6.5″ screen for immersive gaming, content streaming and productivity.